OK, this is the most ridiculous movie tie-in marketing campaign I think I've ever seen. The marketing team for The Hobbit has teamed up with Denny's to bring us a Hobbit-themed menu, it's so ridiculously funny I just can't see how anyone can take it seriously.
Next time you go to Denny's it looks like you'll have the option of ordering food with names such as the 'Hobbit Hole Breakfast,' 'Gandalf's Gobble Melt', Frodo's Pot Roast Skillet', 'Shire Sausage,' and 'Seed Cake French Toast'.
For those of you who eat at Denny's you'll be able to collect up to 12 Hobbit playing cards and find additional content through QR codes on placemats in the restaurants. I'm not a big fan of Denny's so I'm just going to pass on all this marketing stupidity.
Watch this incredibly depressing Denny's commercial advertising the new Hobbit meals below.